Customer success webinars are a great way to unlock insights about improving your customer experience and product engagement. Plus, they help you connect with and learn from other customer success leaders and teams.
If you’re confused about where to start your digital customer success journey, this guide is all you need. It will provide you with a comprehensive list of the best on-demand and upcoming webinars on diverse customer success topics you should watch this year.
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Overview of customer success webinars to watch in 2024
- Customer success webinars are a great way of continuously learning from industry experts as they share insights and strategies for improving customer engagement and retention.
- These webinars are useful for CS teams across industries since they help businesses drive long-term revenue growth and stay updated with the latest trends in customer success.
- This guide outlines webinars covering a variety of topics, such as conversion strategies, optimizing user journeys, feature adoption, and effective feedback collection.
- You will also find webinars related to analyzing key metrics, utilizing in-app messaging, and introducing engagement gamification techniques in onboarding flows.
- If you’re interested in learning more customer success tips and tricks or seeing these strategies in action, schedule a Userpilot demo today to see how our team can help.
1. Turning Free Trials into Paying Customers: Mastering Conversion Strategies
Featuring: Lusine Sargsyan from Userpilot.
When: July 17, 2024
Topic: Converting free trial users into paying customers.
The webinar targets all customer success teams that want to learn how to effectively boost their conversion rates to win over more paid customers. This topic is helpful for customer success because it directly impacts revenue growth by ensuring that more trial users become long-term customers.
This webinar will cover numerous customer success best practices around:
- Designing compelling free trial experiences for engaging and converting users.
- Understanding user behaviors and touchpoints that signal readiness to convert.
- Emphasizing your product’s value proposition and potential use cases.
Register now: Turning Free Trials into Paying Customers: Mastering Conversion Strategies Webinar
2. How to spot and stop dropoffs in your user journey
Featuring: Adam Thomas, product management expert, and Lusine Sargsyan from Userpilot.
When: Available on demand.
Topic: Optimizing user journeys to decrease drop-off rates.
When it comes to digital customer success, drop-off points are a consistent challenge for all product managers and CS professionals. These friction areas entirely ruin the user journey and drastically impact retention rates.
This is why the webinar is so important. It discusses proven strategies for reducing drop-offs, taught by one of the most esteemed thought leaders in the field. Here’s what the webinar covers:
- Understanding user interactions through event tracking and feature tagging.
- Techniques for improving your customer onboarding process.
- Ways to boost engagement by personalizing user journeys and performing drop-off analysis.
Watch on-demand: How to spot and stop dropoffs in your user journey.
3. Secrets of New Feature Adoption
Featuring: Lusine Sargsyan from Userpilot.
When: October 24, 2024
Topic: Strategies for successful feature adoption.
Getting customers on board with new features is always a struggle, even for the finest CS teams. But despite the difficulty, driving feature adoption remains an essential topic for customer success.
This is because the more features customers regularly use, the more their product stickiness and lifetime value increase. The customer success webinar will cover strategies for:
- Effectively communicating feature value to users.
- Feature release planning and optimal release timing.
- Customizing communication for various user segments.
- Utilizing in-app guidance.
Register now: Secrets of New Feature Adoption.
4. Customer Success Metrics that Matter
Featuring: Dave Blake, Founder and CEO of ClientSuccess.
When: Available on demand.
Topic: Top 20 key metrics all customer success teams should know.
To truly understand how your customer success initiatives are performing, you need to regularly monitor crucial metrics. However, the tricky part is knowing which customer success metrics to prioritize. That is exactly what this webinar aims to simplify.
Here’s an overview of everything the webinar discusses:
- Identifying essential customer success KPIs that drive customer satisfaction and retention.
- Best practices for tracking and analyzing these metrics.
- Understanding the results to make more data-driven decisions.
Watch on-demand: Customer Success Metrics that Matter.
5. 5 ways how to use microsurveys in your SaaS
Featuring: Ashley Cheng from Usersnap and Lusine Sargsyan from Userpilot.
When: June 27, 2024
Topic: Unlocking the true potential of microsurveys for maximizing engagement.
Register now: 5 ways how to use microsurveys in your SaaS.
Microsurveys are an incredibly useful tool for gathering real-time customer feedback without interrupting the product experience. If used effectively, they can also help identify user problems and measure customer satisfaction.
However, the hard part is knowing how to design meaningful microsurveys that can unlock all these benefits. That’s exactly what this customer success webinar offers! Here’s what to expect:
- Best practices on deploying microsurveys within SaaS platforms, including the optimal timing and placement.
- How to analyze survey results to make data-driven decisions for your customer success strategy.
Register now: 5 ways how to use microsurveys in your SaaS.
6. 7 best ways to increase product usage and user engagement
Featuring: Ildefonso Prieto from SaaS Growers and Lusine Sargsyan from Userpilot.
When: Available on demand.
Topic: Strategies for improving product usage and engagement rates.
Product usage and user engagement are two metrics that are absolutely crucial for CS leaders everywhere. This is because these metrics directly indicate how well users value your product, ultimately impacting your retention rate.
Therefore, any good customer success team must focus on enhancing these two key performance indicators. That’s what this webinar is for, covering strategies around:
- Boosting product usage and increasing user engagement.
- Understanding your user base and their needs to unlock potential areas of improvement.
- Refining the user experience by offering personalized interactions and a more effective onboarding process.
Watch on-demand: 7 best ways to increase product usage and user engagement.
7. How to collect and act upon customer feedback in SaaS
Featuring: Lusine Sargsyan from Userpilot.
When: Available on demand.
Topic: Techniques for customer feedback collection and analysis.
Knowing how to collect customer feedback is a true art. It may seem straightforward, but there are several variables to consider. However, the benefits are immense, providing you with actionable insight into customer needs and concerns – useful for improving products and driving retention.
This customer success webinar is designed to help you achieve those benefits by discussing:
- Different methods for collecting customer feedback.
- How to analyze customer responses.
- Implementing improvements based on insights.
Watch on-demand: How to collect and act upon customer feedback in SaaS.
8. How to recognize purchase triggers – pre and post-signup
Featuring: Simone Schiavo from Dealfront and Lusine Sargsyan from Userpilot.
When: Available on demand.
Topic: Ways to identify moments leading to customer purchases.
Understanding the specific actions and behaviors that lead to a purchase decision can be incredibly helpful for customer success. Once you understand the trigger events, you can tailor user experiences to recreate them for other customers, nudging them toward conversion.
All this is easier said than done though, since understanding purchase triggers can be a complex task. This webinar will help clarify it a bit, explaining topics like:
- Recognizing behavioral signals related to purchase decisions.
- Optimizing user experiences to boost conversions.
Watch on–demand: How to recognize purchase triggers – pre and post-signup.
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9. Unconventional Tips for Growing Your Career in Customer Success
Featuring: Carly Agar, customer success career coach, and Kristi Faltorusso, CCO at ClientSuccess.
When: Available on demand.
Topic: How to establish and develop your career in customer success.
Everyone aspires to climb up the ladder, but even the best customer success leaders had to start somewhere. And this webinar is a good place to begin.
This conversation between celebrated customer success thought leaders will equip you with the tools needed to skyrocket your CS career. Here’s an overview of everything discussed:
- Outlining essential metrics for measuring customer success.
- Strategies for proactive engagement to ensure customer satisfaction.
- Plus, techniques for building long-lasting relationships with customers.
Watch on-demand: Unconventional Tips for Growing Your Career in Customer Success.
10. User Onboarding Best Practices for enterprise and complex products
Featuring: Lusine Sargsyan from Userpilot, Dana Yobst from Zuora, and Sakina Kapasi from Oracle.
When: Available on demand.
Topic: Tips for optimizing onboarding strategies for complex products.
Out of all the customer success webinars you’ll see, very few are specifically meant for enterprise and complex products. That is why this webinar is so great since it provides customized tips for effective user onboarding within such product environments.
Here’s what to expect with this webinar:
- Realistic strategies for streamlining user onboarding processes.
- Learning how to optimize user experiences to drive engagement.
Watch on-demand: User Onboarding Best Practices for enterprise and complex products.
11. Measuring user sentiment with NPS scores and microsurveys
Featuring: Emilia Korczynska from Userpilot.
When: Available on demand.
Topic: Analyzing user sentiment to discover customer success improvement areas.
Understanding customer sentiment is crucial for customer success because it helps identify user needs and areas for growth. Both NPS and microsurveys are useful in this regard, offering great insight into customer emotions and attitudes.
Here’s an overview of everything the webinar has to offer:
- How to utilize NPS and microsurveys to gain insights into customer sentiment.
- Strategies to transform NPS data into meaningful actions that drive customer success and loyalty.
Watch on-demand: Measuring user sentiment with NPS scores and microsurveys.
12. Make Customer Conversations About THEM, Not You!
Featuring: Bob London, founder of Bob London Consulting.
When: Available on demand.
Topic: Unlocking a new approach to customer conversations to reduce conversation fatigue.
Traditional QBRs just don’t work anymore. Instead, the time has come for more strategic conversations that prioritize understanding customer needs and challenges. This webinar will help you learn how to do exactly that by discussing the following points:
- How to adopt the customer-centric approach to discovery sessions.
- Why QBR fatigue exists and what customers prefer instead.
- Lastly, the “Radically Authentic Discovery” framework for customer interactions.
Watch on-demand: Make Customer Conversations About THEM, Not You!
13. SaaS in-app messaging: Unlocking opportunities for growth
Featuring: Lusine Sargsyan from Userpilot and Michele Pomposo from Tiledesk.
When: Available on demand.
Topic: In-app messaging strategies for SaaS growth.
In-app messages are important for customer success because they enhance communication with users directly within the app. They also provide contextual help, driving user engagement by delivering timely, relevant, and personalized messages and user experiences as well.
The webinar is designed for customer success leaders looking to perfect their in-app messaging strategy, by discussing topics like:
- Best practices for designing in-app messaging.
- Real-world examples of successful in-app messaging.
- Plus, optimization techniques to drive engagement and product usage.
Watch on-demand: SaaS in-app messaging: Unlocking opportunities for growth.
14. User onboarding gamification – how to leverage it to improve user activation
Featuring: Ildefonso Prieto from SaaS Growers and Lusine Sargsyan from Userpilot.
When: Available on demand.
Topic: Gamification techniques for improving user onboarding.
User onboarding gamification helps with customer success by making the onboarding process more interactive. Gamified onboarding can turn learning the product into a fun and rewarding experience. This also encourages users to explore more features and become proficient faster.
Whether you’re new to gamification or a veteran at it, this webinar has something for everyone, covering topics about:
- Tips for designing and incorporating gamification techniques into user onboarding.
- Real-life case studies of successful gamification strategies.
Watch on-demand: User onboarding gamification – how to leverage it to improve user activation.
15. In-app guidance in SaaS – how to create interactive product tours?
Featuring: Lusine Sargsyan from Userpilot.
When: Available on demand.
Topic: Tips for creating interactive content to better engage users.
The last of the customer success webinars relates to the importance of interactive in-app training for improving customer experiences. Interactive product tours provide users with a hands-on experience, which is useful for helping them unlock product value quickly.
Plus, every practical CSM should know how to utilize interactive guides and content to increase customer engagement. That’s what this webinar is for – discussing actionable strategies around:
- Creating effective in-app guidance for SaaS applications.
- Techniques for designing interactive product tours.
- Methods for using in-app messaging to enhance user experience.
Watch on-demand: In-App Guidance in SaaS – How to Create Interactive Product Tours?
Conclusion
Continuously learning through customer success webinars is essential for staying updated on best practices, gaining actionable insights, and connecting with industry leaders.
All customer success teams should set aside time specifically for such educational webinars. This will help you improve user engagement, retention, and overall product satisfaction, driving long-term business growth.
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