Userlane vs UserIQ vs Userpilot: Which is Best for Your SaaS?
Seems like you’re comparing Userlane vs UserIQ vs Userpilot.
Choosing the right product growth (or digital adoption) platform for your SaaS is no mean feat. We know that review sites aren’t always super-helpful.
So we decided to write a more in-depth comparison of the three tools. Whether you’re looking mainly to improve your user onboarding or product analytics, collect user feedback, or NPS – you’ll find the answer if Userlane, UserIQ, or Userpilot is the best fit for you here!
Let’s dig in!
- Userlane is an interactive product adoption platform that provides on-screen walkthroughs and tooltips to guide users through software applications. However, it is important to note that Userlane does not support surveys, which may limit the ability to gather user feedback through the platform.
- UserIQ is usable as a product adoption platform, but at its heart, it’s a customer success platform. This isn’t necessarily a bad thing, but if you’re hoping to get two platforms for the price of one, you may be disappointed.
- Userpilot is a powerful product adoption and user onboarding platform. It helps product teams create personalized user experiences through product tours, onboarding checklists, and feature announcements. Userpilot’s code-free solution enables easy implementation, allowing businesses to engage and guide their users effectively. Book a demo to learn more!
Comparing Userlane vs UserIQ vs Userpilot? Try the best one!
What is Userlane?
Userlane is a code-free digital adoption platform that allows you to create in-app interactive content to guide new users and increase product adoption.
What is Userlane best for?
Typically, SaaS Product Managers consider Userlane for the following reasons: they want to improve their user onboarding, they need product adoption, and would also be able to measure their user feedback. How does Userlane perform when it comes to these top-three use cases? Let’s examine it all, and then compare it to the other tools we’re discussing in this post.
Userlane for user onboarding
Userlane offers all the basic things you need to create interactive in-app guidance and nail your onboarding.
Here is what you can get with Userlane:
- Create interactive in-app guides with modals, tooltips, and checklists to remove the guesswork and guide new customers step by step.
- Target guides, hints, and announcements to the right people at the right time to maximize engagement.
- You can also add videos, gifs, and links to enrich your in-app content.
- With the code-free editor, you can record the tutorials and share them with your users. With multiple language support, make sure that your customers get the in-app experiences in their languages.)
- However, Userlane allows you to only build logic flows (“lanes”) directly in the tool’s dashboard. It doesn’t work in a Chrome extension by pointing and building UI patterns directly on top of your native UI (like e.g. in Userpilot).
Userlane for product adoption
Userlane brands itself as a digital adoption platform so no surprise that it comes with powerful features to drive product adoption.
Now let’s see how you can benefit from Userlane’s product adoption functionality:
- Create interactive walkthroughs, the so-called “lanes” to provide guidance to both new customers and employees.
- Track user behavior and make content decisions based on that data.
- Integrate with other tools to make the onboarding process more effective.
- Provide intuitive on-demand assistance, improve customer experience, and ensure long-term retention.
These make Userlane a great option to provide in-app guidance to your customers to shorten the learning curve and adopt your product entirely. However, you’re limited to only interactive walkthroughs with little customization offered.
Userlane for user feedback
Userlane doesn’t come with a survey feature and currently, there is no official information about when such a feature will be released. Therefore, you just can not use Userlane to trigger surveys for collecting user feedback on specific interactions or features.
There is a better tool for your SaaS than Userlane!
What is UserIQ?
UserIQ is usable as a product adoption platform, but at its heart, it’s a customer success platform. This isn’t necessarily a bad thing, but if you’re hoping to get two platforms for the price of one, you may be disappointed.
On the plus side, UserIQ has sophisticated and intuitive customer health analytics your product can benefit from. It also has an impressive 1,000+ integrations to truly get a rounded view of each of your customers. However, their flow-building product often feels half-baked, with minimal options for making the most out of your product tour. If UserIQ was to add more in-app experiences and segmentation options, this could be a true contender in the product adoption sphere.
What is UserIQ best for?
Similar to Userlane, UserIQ is typically considered for user onboarding, product adoption, and user feedback. Let’s examine UserIQ for these use cases before we compare it to Userpilot.
UserIQ for user onboarding
Good onboarding is the key to customer retention. And here is how UserIQ helps you facilitate user onboarding:
- Create guided tour experiences with targeted, step-by-step guides to assist customers and drive adoption.
- Set up intuitive product tours without needing to rely on development help as it’s all drag and drop.
- With segmentation functionality, you can target product tours to specific user groups and make sure that users get relevant in-app content based on their jobs to be done.
- Customize the product tours and align them with your brand, and add backgrounds, fonts, and other elements to make them part of your brand.
UserIQ for product adoption
With UserIQ, you can guide customers with contextual onboarding experiences, introduce them to new features and drive product adoption. Here is how UserIQ’s product adoption works:
- Apart from onboarding tours, you can create feature announcements, feature callouts, and tooltips to highlight specific features and drive adoption.
- By seeing how customers engage with top features, you can create in-app campaigns to promote underutilized features.
- With a customer health dashboard, you can see which accounts need attention and you can automate tasks with UserIQ plays.
- Trigger Plays based on low NPS scores, or use filters such as high ARR, assignee, etc.
UserIQ for user feedback
When it comes to user feedback, the process is quite easy and straightforward with UserIQ. They brand their user feedback functionality as VoC, as they offer more than traditional in-app surveys. Here is how you can collect customer feedback:
- Gauge customer sentiment with NPS surveys and VoC programs.
- Create different in-app VoC engagements such as NPS surveys, micro surveys, ratings, and custom surveys.
- Customize the surveys to feel like it’s part of your app.
- Segment customers and send the surveys to target groups to collect more actionable feedback. For example, you can trigger the surveys to those who haven’t seen your last tooltip, haven’t logged in to the account for more than 10 days, etc.
- Analyze NPS scores and validate sentiment with customer health scores.
Try a better tool for your SaaS than UserIQ!
What is Userpilot?
In addition, it allows them to gather user feedback and design personalized onboarding experiences to drive product adoption. All of this is possible without coding.
What is Userpilot best for?
Userpilot is used for similar use cases as UserIQ and Userlane. Let’s see how Userpilot compares to the tools we discussed before it comes to user onboarding, product adoption, and user feedback.
Userpilot for user onboarding
Userpilot was built specifically for SaaS product teams that want to improve their user onboarding experience and boost user activation.
You can build a huge variety of user onboarding experiences and in-app guidance flows without needing to code.
Here’s what you’ll get when you start using Userpilot:
- Build in-app flows using the largest range of UI patterns (modals, slideouts, tooltips, hotspots, banners) and in-app onboarding experiences (checklists, micro surveys, NPS surveys, in-app resource center).
- Get access to a built-in NPS tool for collecting and analyzing user sentiment so you can improve your onboarding process based on real data.
- Create and track combinations of in-app events like clicks, hovers, and form fills, and then analyze all these interactions under your own custom events, which can be built without code or API calls.
- Use advanced product analytics and in-app flows analytics to identify where users need help and create granular user segments to trigger in-app experiences contextually (segment based on user identification data, in-app engagement, custom events, clicks, hovers, form fills, user feedback responses, NPS scores and more).
- Enhance the onboarding experience with in-app help by launching a Resource Center directly inside your app. Add in-app guides, and video tutorials, and give users access to search the knowledge base or reach out to support. Self-service has never been easier.
The best user onboarding is contextual and it happens right where the users need it, inside your app. There isn’t a better user onboarding tool out there that offers more value for the money than Userpilot.
Schedule a demo with our team and get ready to build the best onboarding experiences your users have seen.
Userpilot for product adoption
Product adoption describes the process of getting users to the point where they are experiencing value from your product.
Userpilot is a powerful product adoption platform that enables you to quickly build personalized and contextual in-app experiences targeted to different user experiences – all without writing a line of code.
It’s a great option for enterprise users too since it’s SOC 2 Type II certified and offers robust features for large-scale usage.
Here are some of Userpilot’s product adoption features that you may find helpful:
- A broad range of UI patterns to build fully customizable, contextual, and interactive in-app flows: modals, slideouts, tooltips, hotspots, driven actions, banners, and more. And – most importantly – you are not limited by plan when it comes to how many UI patterns or designs you can build.
- Advanced in-app checklists with built-in gamification elements like progress bars or ”automatically marked complete” tasks: checklists also come with analytics so you can track who is interacting with them and how.
- Fully interactive walkthroughs walk users through engaging and adopting specific features of your app.
- The self-service in-app resource center lets users search your knowledge base directly inside the app, access chat, and support but also launch guides and tutorials when they get stuck.
- User feedback tools allow you to collect insights to improve the product and the user experience, thus leading to a higher product adoption rate. You can also collect NPS data and tag responses to uncover patterns into what makes users stick, or build micro surveys for more granular data. Then you can use all the feedback collected to build user segments based on the answers and personalize the path to higher product adoption for each segment.
Want to see Userpilot in action? Get a demo and improve product adoption with contextual and personalized in-app flows that actually help users.
Userpilot for user feedback
There are two types of feedback you should be focusing on collecting to better understand the health of your product and users.
First, you have user sentiment which looks at user satisfaction and effort scores or loyalty (using NPS surveys). Then you may also want to collect feedback on the functionality of the product or specific features.
You can do all these with Userpilot. In short, you can:
- Collect and track (NPS) in-app with a built-in NPS widget that allows you to fully customize the survey look and feel, and set the trigger frequency and specific targeting.
- Analyze NPS scores, tag responses, and use the data to create specific user segments.
- Build and trigger in-app micro surveys like the classic PMF survey, or similar ones and mix multi-choice and open-ended types of questions to collect specific insights.
- Be in charge of who gets which survey type and when with advanced segmentation capabilities, and of course, you can use the answers to segment your audience.
The advantage of using Userpilot for collecting feedback over other survey tools is that you can better control who sees the surveys but also you can instantly use the data collected to segment your user base and trigger the right experience for them.
For instance, if your users give you a low NPS score because they think you’re missing a critical feature (that you actually have already), you can push an interactive walkthrough guiding them to find and explore this feature.
Tired of bad digital adoption tools? Try Userpilot for your SaaS!
Which tool should you choose?
As you can see, Userlane, UserIQ, and Userpilot cater to most of the use cases Product Managers typically look for in their SaaS companies. There are some differences between the tools when it comes to how those use cases are executed in each, of course. So if you’re still on the fence – there are two more factors that can make a difference for you – the tools’ pricing, and its reviews. Let’s have a look at both below!
Userlane’s pricing is not public and you should reach out to their sales team to get a quote.
But keep in mind that it is based on two things: the number of guided users and the product features you want access to.
UserIQ pricing is not publicly available and there is no information on their website. You need to contact their team to get a custom quote. Moreover, they don’t offer a free trial so you can’t test it before making a decision.
Userpilot offers great value for money compared to other similar tools on the market. Even its entry-level plan (Traction) provides all the necessary features without any usage limit.
The price-to-feature ratio is the best for Userpilot. Other cheaper tools in the market would definitely not fulfill your needs, and others like Pendo would be out of budget. Userpilot sits in that sweet spot. – Saurav S.
The pricing differentiation happens mostly on the service level (e.g. custom domain hosting, dedicated Customer Success Manager, SLA) and is based on the number of Monthly Active Users (MAUs) your company has.
Here’s the detailed Userpilot pricing:
What do users say about Userlane, UserIQ & Userpilot?
Now let’s consider user reviews for a better understanding of how these products meet customer needs and exceed their expectations.
Pros & Cons of Userlane, UserIQ, and Userpilot
Userlane is a popular digital adoption tool and comes with many benefits. Here are its pros:
- Lanes are easy to set up and implement.
- Easy to add gamification elements to your onboarding.
- Includes real-time analytics so you can identify behavior trends and act on them.
- Doesn’t require technical knowledge as it’s mostly code-free.
However, this tool has some flaws so it’s better to get an overview of its cons if you’re thinking of buying it:
- Not that many integration options. As of now, it has integrations with Confluence, Zendesk, and KnowledgeOwl.
- Some of the UI patterns, like hotspots and tooltips, aren’t as functional as users might like.
- Offers only interactive walkthroughs, known as lanes.
- Works only in the dashboard and can’t be launched in a Chrome extension as most of its competitors, like Userpilot does.
UserIQ is considered a decent tool and is mostly loved by its customers. Here are the reasons why you should also give UserIQ a try:
- Easy to create micro surveys to collect instant in-app feedback.
- The customer Health Score dashboard gives signals on churn liability.
- Simple walkthroughs to improve onboarding and increase feature adoption.
- Lots of third-party software integrations allow you to migrate all of our data into a single location.
Though UserIQ is considered a decent tool, it also has some drawbacks. Here are the main cons of the tool:
- Fewer in-app product experience options.
- Limited audience segmentation and targeting capabilities.
- Bugs and performance issues that keep repeating.
- Absence of built-in analytics and you have to rely on their integrations.
Userpilot has a number of advantages, especially for mid-market SaaS companies looking for a robust but at the same time very easy-to-use, no-code tool for user onboarding, product adoption, and simplified product analytics. Let’s have a look at the pros of using Userpilot:
- No-code builder – Userpilot comes with an easy-to-use Chrome Extension builder.
- Multiple UI patterns – choose from a range of options to build customized flows: modals, slideouts, banners, tooltips, hotspots, and checklists are all at your disposal
- UI patterns are not limited by plan – you get access to all of them on every single plan, meaning you get value even with the Traction plan (this is the entry-level one).
- Engaging walkthroughs and onboarding flows- build interactive walkthroughs targeted to distinct user segments.
- In-app help – build a resource center offering self-service support to your users, customize it with your branding, and select from a range of help options to boost user satisfaction (i.e. videos, in-app flows, chat, and more).
- Experimentation – built-in A/B testing for flows lets you explore and quickly iterate based on direct user behavior.
- Powerful feedback options- integrated NPS surveys with analytics and response tagging unlock insight into how your users feel.
- Advanced analytics and segmentation- analyze product usage and in-app flow engagement and build user segments using the data.
- Event tracking and feature tags- tag UI engagement (clicks, form fills, hovers) and group them into one custom event to track what really matters.
- More value with integrations- unlock value faster with built-in integrations with popular tools like Segment, Amplitude, Mixpanel, Kissmetrics, Intercom, Heap, and more.
There are, however, some downsides to Userpilot as well:
- Browser/web app only – Userpilot won’t run on mobile devices/applications.
- Doesn’t support employee onboarding- The tool is better suited for customer onboarding than for employee onboarding as you can’t build in-app guides on third-party tools.
- Missing integrations – doesn’t have built-in integrations with some tools, but it has webhooks, and Hubspot and Zapier are coming soon.
- Not appropriate for small startups on a shoestring budget (<$100)- Userpilot is a powerful, mid-market to enterprise-level tool. So $249 a month might be too expensive for really small startups.
Try the best tool for user onboarding!
In this post, we’ve discussed how Userlane, UserIQ, and Userpilot compare when it comes to user onboarding, product adoption, and user feedback. We’ve discussed their features for each use case, pricing, and reviews, as well as the pros and cons. Hopefully, you’ve found these detailed descriptions helpful.
Obviously, we’re a little biased, but we think that Userpilot offers the best value for money, and is unrivaled especially when it comes to user onboarding. Hopefully, you’d like to give Userpilot a chance – see you in the demo soon!