Tag: Product Management

Product Experience
User Journey Analytics: The Practical Guide. Use Cases To Drive Growth
April 20, 2021

Tracking user journey analytics is a big part of every product manager or marketer’s job. But tracking user analytics data across the user journey, and leveraging it to drive growth, are two separate things. Graphs and pie charts look nice, but what's the point of having all that data if you don't understand how to look at it, interpret it and ultimately, translate it into growth opportunities? Source: fullstory.com One of the biggest...

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Customer Success \ Product Experience \ Product Management
The Ultimate Guide to Help Center Software for SaaS
April 16, 2021

Help Center Software is the unsung hero of the customer support world. I’m sure you can think of times in the past where you were using a particular SaaS product, got stuck on one feature, and then spent ages looking for the knowledge base to diagnose the issue. You might have eventually fixed your own issue, or waited long enough for a customer support person to get round to doing it for you, but I bet you were frustrated by the end...

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Product Management
LTV/CAC - What Does The LTV:CAC Ratio Mean For Your SaaS?
April 16, 2021

“What is the true value of my customers?” You can measure this value using the LTV:CAC ratio, or the Customer Lifetime Value to Customer Acquisition Cost ratio. If you’re running a SaaS business, this might be a common calculation you make. After all, it’s the value you derive from customers that keep the light on. The LTV/CAC metric measures if the revenue your customers generate for your business justifies the effort you put into...

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Product Management
Top 3 Product Management Challenges and How to Overcome Them
April 10, 2021

Being a product manager can be a tough gig. The number of product management challenges you face can at times feel overwhelming or too difficult to overcome. You’re in the middle of various teams, managing stakeholders, expectations, and requirements - all while trying to keep some level of sanity! The good news is, there is something you can do about those product management challenges. Don’t let the grind get to you, there is a light at...

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Product Management
Product Conferences In 2021 You Can't-Miss
February 17, 2021

Wondering what the best product conferences of 2021 are? We’ve collected the best events for product folks that you can attend online or in-person. Check them out below in our month-by-month roundup with prices, dates, who attends, format, and what topics are going to be discussed. Table of contents FebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovember December February Product Conferences ❄️ We are already halfway through...

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Product Experience
Product Drive 2020 has finished! What now?
June 3, 2020

After two intense, knowledge-packed days Product Drive - our first Virtual Summit for Product People - has come to an end! Over the last 2 days, we hosted 24 speakers from top-companies and 2090 (!) attendees from all over the world! We also had an amazing time in our Product Growth & Retention Facebook group - discussing each talk with the speakers and attendees LIVE.  We also made some real, human connections (looking forward to all...

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Growth \ Product \ Product Management
4 Online Product Conferences You Must Attend in May-June 2020
May 13, 2020

Any other year this time product people, growth marketers and SaaS folks would be heading to various conferences to learn the latest trends, dust off their skills, and - probably most importantly - network with other people from the industry. COVID-19 has obviously crushed our hopes for participating in in-person events - but luckily, the industry quickly regrouped and is offering an impressive selection of great conferences, summits, and bootcamps...

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Product Management
5 Customer Retention tactics for the Time of the Crisis - how to survive the 'War-Time' as a SaaS business without discounting
March 20, 2020

The coronavirus crisis escalated quickly and, in a matter of just days - pushed a number of countries in Europe and the US to take the extreme measures. City lockdowns, school closures, mass-gathering bans and forced social distancing - has sent several industries into contraction, and most companies expansion activities to a screeching halt. While the impact of social distancing and travel bans on brick-and-mortar businesses is obvious - what...

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Product Management
Women in Product, Women in SaaS - Stories from 9 Inspiring Female Influencers in Tech
March 6, 2020

As a team supporting diversity and women in tech - we decided to use the International Women's Day as an opportunity to showcase some of the best talent in the industry - and interviewed the top female Product Managers, Product Owners and SaaS founders and CEOs. For one - to inspire other women to take up this profession, and celebrate the amazing women who have succeeded in this demanding role despite the odds - often juggling the fast-paced...

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Growth \ Product \ Product Experience \ Product Management
What Is Product Marketing and Why You Should Care
February 20, 2020

The new trend of product-led growth in the SaaS world flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. With software development becoming cheaper and more and more democratized, the competition in the SaaS market has become fierce. And so - the purchasing decisions are now made by the end-user - not execs. From: BUILD. Product-Led Growth. The End-User Era. In recent years,...

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